Style, Style, Style – Gino Iannucis POETS is streetwear for skating at its best

POETS is a reflection of Gino Iannucci’s roots in every sense – his upbringing in Long Island, NY, specifically the Poet’s Landing neighborhood, his American-Italian heritage, and his deep connection to street skateboarding.

Originally launched as a skate shop in Long Island in the early 2000s, POETS gradually evolved into a fully independent streetwear label. Gino’s East Coast influence runs through every aspect of the brand, from its collaborations with adidas, Nike SB, and New Balance Numeric to the distinct design of its apparel. POETS is a brand born from pure street skating, created for those who appreciate the authenticity of East Coast skateboarding.

Much like Gino’s approach to skating, POETS prioritizes quality over quantity, staying true to the motto „less is more.“ The brand’s aesthetic is minimalist and nostalgic, deeply rooted in skate culture and the streets of New York. It seamlessly blends classic sportswear elements with subtle, almost poetic nods to Gino Iannucci’s personal influences.

 

 

The overall look remains understated – timeless, effortlessly cool, and reflective of Gino’s own laid-back style. It’s a fusion of skateboarding and streetwear, infused with a refined, almost intellectual ease.

Throughout his career, Gino Iannucci has always represented the most stylish board brands of each era – riding for Black Label, 101, Chocolate, and now Fucking Awesome. His 2002 Nike SB Dunk colorway remains one of the most sought-after Dunks of all time. While he hasn’t released many video parts, his appearances in Trilogy, The Chocolate Tour, and Yeah Right are undeniable classics, firmly cemented in the skate video hall of fame.

He is, in every sense of the word, a living legend in skateboarding. The phrase “I’d rather watch Gino push” has become a mantra among skate nerds, emphasizing that it’s not just about tricks or complexity – it’s about how you do it. When all of these elements come together, as they do with Gino, it’s easy to see why he has reached legendary status – and why POETS is so unique.