Lurk NYC – boards and apparel with unmistakable New York flair
The story of Lurk NYC – from the iconic video series to the skateboard brand
Nick von Werssowetz, the creative force behind Lurk NYC, has established himself as one of New York City's top skateboard videographers over the past decade. He began his journey with short VX video clips and several montage-style full-length videos. His video series, Mean Streets and New York Times, which regularly featured on Transworld, created a massive buzz and continue to be essential viewing for Lurk NYC fans worldwide.
Lurk NYC's full-length films, such as Loony Bin and Strangers, have since become celebrated classics of New York street skateboarding. These videos stand out for their intense aesthetics and showcase a roster of talented underground riders.
The spirit of New York – the aesthetics of Lurk NYC
Lurk NYC as a brand is deeply rooted in the essence of New York and the East Coast vibe, much like its skate videos. The Lurk NYC logo reflects the brand’s style – simple and understated, yet distinct and always recognizable.
The skateboard decks and streetwear designs mirror the skating in the videos—stylish, raw, and creatively minimalist. Lurk NYC steers clear of large logos and flashy colors, instead focusing on clean imagery, pop culture references, and simplicity.
Inspired by the Big Apple and street skating, Lurk NYC remains a beloved staple on the streets of New York. While the influences are clear, Nick von Werssowetz continually keeps Lurk NYC fresh and innovative without losing its authentic roots. Lurk NYC remains an institution for raw street skating in the largest metropolis on the East Coast.
