{"id":99306,"date":"2016-02-05T12:19:36","date_gmt":"2016-02-05T11:19:36","guid":{"rendered":"https:\/\/admin.skatedeluxe.de\/blog\/en\/?p=99306"},"modified":"2018-04-26T14:17:24","modified_gmt":"2018-04-26T12:17:24","slug":"es-footwear-is-celebrating-its-comeback","status":"publish","type":"post","link":"https:\/\/skatedeluxe.com\/blog\/en\/es-footwear-is-celebrating-its-comeback\/","title":{"rendered":"\u00e9S footwear is celebrating it’s comeback"},"content":{"rendered":"
\r\n\u00e9Stimated time of arrival?<\/span>\r\n

\r\n\r\nIt’s been quiet around \u00e9S! While in the past a whole scene traded the brand as the most valuable player in the game, there was a sudden, and somehow unexpected cut to silence for the company from California. 2016 is going to change that. It’s the year of the legend’s comeback. You want to know what to expect? We have some answers! \r\n<\/strong>\r\n<\/p>\r\n\r\n

\r\n\"Eric\r\n<\/p>\r\n\r\n\r\nputting the \u00e9S back into ‘skateboarding’<\/span>\r\n

\r\nOne thing was sure from the moment \u00e9S saw the light of day: These boys are not here to joke around! Or are they? In the history of skateboarding, only a few brands were able to surround themselves with a comparable and heartfelt hype from the very beginning. And this is due to the embodied attitude of the skate shoe company. In a good 15 years of active history, there have been made groundbreaking and seminal achievements by a team of icons that read like a who-is-who of the best skateboarders on planet earth. Then, suddenly they were gone. There are rumors of bankruptcy. The stories and theories on the downfall of the giant spread like a wildfire. Only a few knew what really happened!

\r\nOne thing is for sure. \u00e9S are going to have their comeback in 2016. But let’s save that for later. Let’s take a closer look at the development of the iconic skate shoe brand! \r\n\r\n<\/p>\r\n

\u00c9st 1995\u2026 The vivid Story of \u00e9s skateboarding.<\/h3> \r\n

\r\n1995 marks the year of birth for \u00e9S. The story of the company reads like a good novel. After a dream start there come the highs, the lows, the innovations, the changes, the fight against the big players, painful decisions, and the spirited fight back to a circus called skateboarding. But let’s start slowly.\r\n<\/p>\r\n\r\n

\r\n
\r\n \t
\r\n \t\t\"the<\/a>\r\n

\r\n 1995<\/strong>
\r\nYou might think \u00e9S searched for a soft entry to get within touching distance with the skateboarding industry! You are wrong. Mastermind Dan Brown went full force from the beginning on, bringing a lot of know-how from etnies, where he used to operate.
\r\nFrom the beginning on, an uprising Eric Koston and already myth-enshrouded Tom Penny are part of the \u00e9S team. But this is nothing to rest on: With the \u00e9S Accel, the Sal 23, and the SLB \u00e9S crashes the market with three pioneering models which will be found on seemingly every foot of the skateboard community by that time. \u00e9S managed A perfect start! \r\n <\/p>\r\n <\/div>\r\n\r\n<\/div>\r\n

\r\n
\r\n \"the<\/a>\r\n

\r\n 1996<\/strong>
\r\nGathering steam, the \u00e9S OG-team shapes around Penny, Koston, Barbier, Burnquist, Creager, Muska, and Sharpe. In retrospective, you could not have composed a more balanced and fiiting team. Here, living legends create an image for a brand that knows to appreciate it.
In the same year, Koston’s ‘Mouse Parts’ drops and smoothens the way for \u00e9S success story.\r\n <\/p>\r\n <\/div>\r\n\r\n<\/div>\r\n

\r\n\r\n
\r\n \"the<\/a>\r\n

\r\n 1997<\/strong>
\r\nWhile a sixteen year old Chad Muska is the centre of attention, for living on his own and seemingly breathing skateboarding, Bob Burnquist is awarded Thrasher’s ‘Skater of the year’. And just as groundbreaking as the landing of NASA’s robot ‘Pathfinder’ on the surface of Mars, the Koston I gets released as Eric Koston’s first pro shoe.\r\n <\/p>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n

\r\n\r\n\r\n
\r\n \"the<\/a>\r\n

\r\n 1998<\/strong>
\r\nKerry Getz, Rick McCrank, and Brandon Turner join the \u00e9S squad. Turner’s teammate at Shorty’s, Chad Muska gets awarded with ‘Part of the Year’ by Transworld. Ronnie Creager gets his first pro-model and the Koston 2 conquers the market as the first skate shoe with the infamous EVA sole technology!\r\n <\/p>\r\n<\/div>\r\n\r\n<\/div>\r\n

\r\n\r\n\r\n
\r\n \"the<\/a>\r\n

\r\n 1999<\/strong>
\r\nWhile the human population of the world surpasses six billion, \u00e9S welcome an 18 years old Finn to the team, Arto Saari. Tony Evjenth becomes the first \u00e9S teammanager. The legendary ‘enjoy’ printads reinforce the likable image of the brand and the adverts for the first full-length ‘Menikmati’ are pure fun. \u00e9S rushes full speed ahead and the world is watching with excitement. \r\n <\/p>\r\n<\/div>\r\n\r\n<\/div>\r\n

\r\n\r\n
\r\n \"the<\/a>\r\n

\r\n 2000<\/strong>
\r\nThe Millenium is overshadowed by ‘Manikmati’. With crazy parts and the introduction of the new inductee Rodrigo TX, \u00e9S ushers in a new era. Skatevideos are no longer a privilege of the board companies. Shoe manufacturers are able to produce full-fledged and legendary videos! \u00e9S lived the example and many more are about to follow. With Eric Koston winning every contest he attends he gets rewarded by his newest signature model, the K3.\r\n <\/p>\r\n<\/div>\r\n<\/div>\r\n

\r\n\r\n\r\n
\r\n \"the<\/a>\r\n

\r\n 2001<\/strong>
\r\nIn 2001, Koston introduces a young magician to professional skateboarding: Paul ‘P-Rod’ Rodriguez. While Arto Saari becomes SOTY, the Transworld Mag entitles Koston ‘a suitable replacement for god’. In addition, Rick McCrank gets his first pro shoe. \u00e9S Skateboarding on the rise.<\/i> \r\n <\/p>\r\n<\/div>\r\n<\/div>\r\n

\r\n\r\n
\r\n \"the<\/a>\r\n

\r\n 2002<\/strong>
\r\nWith two new young guns in the team, Mikey Taylor and P.J. Ladd, \u00e9S continues to keep the worldwide scene in suspense. With his part in ‘P.J. Ladd\u2018s Wonderful, Horrible, Life’ the young skate-rat from Boston demonstrates curb and ledge skating that will change the game forever. During their tour in Germany, the ever growing and increasing team impresses the masses.\r\n <\/p>\r\n<\/div>\r\n\r\n<\/div>\r\n

\r\n\r\n
\r\n \"the<\/a>\r\n

\r\n 2003<\/strong>
\r\nJustin Eldridge and Cale Nuske get introduced to the world during a successful tour through Scandinavia. Koston, McCrank, Rodriguez, Ladd, and Sablone are part of the first ever ‘King of The Road’, hosted by the Thrasher Magazine. The legendary \u00e9S Game of SKATE premiers at the ‘Action sport Retailer Trade Show’ in Long Beach (CA), where a young Paul Rodriguez leaves the battlefields with a 10.000$ of prize money beating teammate Eric Koston.
\r\nThis eventful year gets highlighted by the first pro models of Tom Penny and Rodrigo TX and with the K5, \u00e9S seems to have reached the summit of their success. Their riders are featured in nearly all big video productions (Rodriguez’s ,In Bloom Part\u2018!) and get a secret training facility to pay back for all their efforts! \r\n <\/p>\r\n<\/div>\r\n\r\n<\/div>\r\n

\r\n\r\n
\r\n \"the<\/a>\r\n

\r\n 2004<\/strong>
\r\nJavier Sarmiento is the newest addittion to the team. The \u00e9S Game of SKATE becomes a national amateur series, P.J. Ladd winning the 10 grand prize this time. Rodrigo TX is fetaured in two (!) parts for boardsponsor the Firm’s video. Justin Eldridge gets his own condo after his sick part in ‘Hot Chocolate’ and Eric Koston opens his private and top-secret training facility in LA. Maybe something like the underlying idea for ‘the Berrics’.\r\n <\/p>\r\n<\/div>\r\n\r\n<\/div>\r\n

\r\n\r\n
\r\n \"the<\/a>\r\n

\r\n 2005<\/strong>
\r\nThe 10th anniversary of the company is celebrated by adding 17 year-old Baker boy Antwuan Dixon to the team. Ten year old Nyjah Houston winning every amateur contest in his new \u00e9S shoes. The company embarks on trips all over the globe and the ever growing \u00e9S Game of SKATE continues to the next round. In it’s first decade of being, \u00e9S does not only push skateboarding with the best team around, they also continue innovations building the finest skate shoes available.\r\n <\/p>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n

\r\n
\r\n \"the<\/a>\r\n

\r\n 2006<\/strong>
\r\nDanny Garcia, Raymond Molinar, and Silas Baxter-Neil become a part of the \u00e9S team. While the whole team is filling up the sites of the world’s skate mags, a merciless but unknown amateur called Alex Mizurov wins the \u00e9S Game of SKATE.\r\n <\/p>\r\n<\/div>\r\n\r\n<\/div>\r\n

\r\n\r\n
\r\n \"the<\/a>\r\n

\r\n 2007<\/strong>
\r\nScuba Steve is the new teammanager of \u00e9S and suddenly makes Bobby Worrest, Raymond Molinar, and Silas Baxter-Neal pros. After various tours all over the globe, the second full-length video of the company drops under the name ‘\u00e9Special!’. Especially Silas Baxter-Neals part underlines why the company rightly dominates the market.\r\n <\/p>\r\n<\/div>\r\n\r\n<\/div>\r\n

\r\n\r\n
\r\n \"the<\/a>\r\n

\r\n 2008<\/strong>
\r\nIn 2008 the mags are full of \u00e9S related content. The team wins every contest out there and is celebrated by an anthusiastic skate scene during their global tours all over the year! Danny Garcia gets his second pro-model and the Accel gets revised as the Accel TT. \r\n <\/p>\r\n<\/div>\r\n\r\n<\/div>\r\n

\r\n
\r\n \"the<\/a>\r\n

\r\n 2009<\/strong>
\r\nThe ruthless John Rattray is the newest member of the \u00e9S team. During the ‘\u00e9Span\u00f5l’ Tour through Central- and South-America camera man Mike Manzoori gets robbed by gunpoint. The team stays focused and continues touring hard. Bobby Worrest innihilates every spot he goes to in his ‘Right Foot Forward’ part for Transworld in his new pro shoes ‘First Blood’. Rodrigo TX (Flip \u2013 Extremely Sorry) and John Rattray (Zero \u2013 Strange World) properly represent \u00e9S!\r\n <\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n

\r\n
\r\n \"the<\/a>\r\n

\r\n 2010<\/strong>
\r\n15 years of \u00e9S are celebrated under the slogan \u201a15 years skated\u2018. And 2010 is another year of touring. In addittion to that, the riders of the shoe company are featured at every contest and in every magazine. Mike Anderson is the newest pro on \u00e9S, Kelly Hart and Rodrigo TX deliver sick parts to LRG’s ‘Give Me My Money Chico’ while Rick McCrank and John Rattray test their acting abilities in the skateboard-comedy ‘Machotaildrop’. \u00e9S continues progressing.\r\n <\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n

\r\n
\r\n \"the<\/a>\r\n

\r\n 2011<\/strong>
\r\nWith Ben Raemers new in the team, \u00e9S goes on the ‘Tri-X Trip’, a tour troughout the pacific Northwest which gets featured in many magazines. \r\nAnd then suddenly, there is a final advertisement sending a short and precise message: ‘gone skating.’
\r\nThis said, \u00e9S is sending themselves into a hiatus.\r\n <\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n \r\n\u00c9s gone skating – Why the hiatus?<\/span>\r\n

\r\nThe answer might sound a little strange: \u00e9S was going a little to well. The head-company of \u00e9S, Sole Tech, was afraid that the ongoing hype for \u00e9S might endanger their other brands. The revival of \u00e9S being a matter of time. And we all are so excited that it is going to happen in 2016. The company is synonym to progression and fresh wind for skateboarding and skateboarding alone ever since they went out to conquer the world in 1995. And one thing is for sure: \u00e9S did a lot for skateboarding and they will continue to do so! \r\n<\/p>\r\n\r\n5 things we owe to \u00e9S…<\/span>\r\n\r\n

\r\n
\r\n \t
\r\n \t\t\"#05:<\/a>\r\n

\r\n #05: The \u00e9S Accel<\/strong>
\r\nThe \u00e9S Accel did not only stand the test of time, he defined it. This shoe being one of the most legendary and admired skate shoes of the world and got developed by the best and was worn by the best. Building the foundation for innovations on modern skate shoes ever since. \r\n <\/p>\r\n <\/div>\r\n\r\n<\/div>\r\n

\r\n
\r\n \"#04:<\/a>\r\n

\r\n #04: \u00e9S Game of SKATE<\/strong>
\r\nWith the \u00e9S Game of SKATE, \u00e9S created the most popular skatecontest format of modern skateboarding. We all have been thrilled and rooted for the sick battles. Furthermore, \u00e9S created a platform for amateurs to prove themselves against the pros. Today’s adaption ‘Battle at the Berrics’ approves the popularity of the five-letter-game. \r\n <\/p>\r\n <\/div>\r\n\r\n<\/div>\r\n

\r\n\r\n
\r\n \"#03:<\/a>\r\n

\r\n #03 Der Sal 23<\/strong>
Sal Barbier’s pro-model, the Sal 23 can be described as the godfather of modern low-cut skate shoes. The simple and endurable \u00e9S classic inspired a whole industry. And: it’s going to return to the current \u00e9S collection.\r\n <\/p>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n

\r\n\r\n\r\n
\r\n \"#02:<\/a>\r\n

\r\n #02: \u00e9S Menikmati<\/strong>
\r\nI still remember how hyped I was when I shoved my \u00e9S VHS into the player. And it left me speechless. This epic was different from everything I’ve seen to this point. The parts of Arto Saari and Tom Penny will forever be my absolute favorites. Forever! But, and that’s more important, this video set the foundation for productions of other shoe companies. Bangers like the Nike SB ‘Chronicles’ or ‘Debacle’ videos, Emerica’s ‘Stay Gold’ or ‘This is Skateboarding’ would not have been thinkable without ‘Manikmati’. A true pioneer of a video!\r\n <\/p>\r\n<\/div>\r\n\r\n<\/div>\r\n

\r\n\r\n\r\n
\r\n \"#01:<\/a>\r\n

\r\n #01: The right attitude<\/strong>
\r\nOne thing becomes obvious reviving the history of this unique brand: They had the passion and the fire to embody skateboarding as a lifestyle. This attitude can be found in everything this brand has ever put out. Their print ads in magazines, their video-teasers and the way they documented their tours. The magic move? A balanced team of skate-addicted individuals. And I would be surprised if this changed with their comeback. With Kelly Hart and Tom Asta, \u00e9S built a solid and authentic foundation to make up their reputation. We are more than excited for what there is to come! \r\n <\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n \r\n\r\nA gathering of giants and legends – The \u00e9S Team then and now<\/span>\r\n

\r\nThe ones of you that made it to this point know that \u00e9S always stood for an outstanding team. We want to take this moment to show you, who this brand was home to. It’s a list of its own.\r\n<\/p>\r\n\r\n

\r\n\"Eric\r\n<\/p>\r\n

\r\nEric Koston, Sal Barbier, Tom Penny, Bob Burnquist, John Rattray, PJ Ladd, Paul Rodriguez, Justin Eldridge, Rodrigo Teixeira (TX), Arto Saari, Nyjah Huston, Lavar McBride, Tom Penny, Rick McCrank, Silas Baxter-Neal, and many more!

\r\nThe \u00e9S Pro Team 2016 officially is Tom Asta and Kelly Hart to this point. Checking through social media like Instagram gets you some hints. Though. Here, \u00e9S shares clips and pictures of De Marquis McDaniels, Devine Calloway, Wade Desarmo, Diego N\u00e1jera, and Myquel Haddox. Reason enough to get excited!

\r\nConcerning Germany, skatedeluxe rider Christoph Radtke is a name on the list of the \u00e9S Team! \r\n\r\n<\/p>\r\n\r\n

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